The musical landscape has changed. In order for music promotion, you do not depend so much on the labels that it generates more independence and you can reach a more global audience. But you should also be aware that the competition is greater, as more and more professionals learn music marketing every time.
Organize a disruptive action with SMART objective and sell it to the media
Yes, I said disruptive, groundbreaking … Something that goes out of the ordinary and to carry it out you will need to meet the following requirements:
- Be creative
An action of this type can be done with or without an audience and the objective will be to draw the attention of the fan who knows you and who does not. In this action, needless to say, the song should appear. Let’s give an example:
The action will be to record the single in the crystalline waters of Fomenter. For this, oxygen cylinders would be used and it will be the first acoustic show recorded in that famous cove on the island.
The key will be to generate a headline that is precisely the differentiating attribute that drives the piece. If the video starts to be successful, the media in the area will echo quickly”
Look for a duet that diverts the song to another territory
- Sometimes, when the artist and product is unknown, we must resort to other types of techniques.
- If you see that the song once released has no punch , you have to act immediately.
- One option that works is to find a “third” artist who performs the song with the band’s vocalist or soloist.
- But do not settle for any duet.
A good duet must transform the song and bring new sensations.
- Surely some song you have discovered through a cover of an unknown and thanks to that masterful interpretation, you have ended up in Spotify going to its original version.
- The theme of the cover, may also be valid but I do not want to deviate from the duet although months ago, I wrote a post about how to make a cover.
- Therefore, for a duet to be effective, I give you some tips:
- That the invited voice is unknown but very peculiar.
- Let the invited voice be a recognized artist in the industry.
- Let the style of the invited voice be very different from yours . A well-conducted contrast is a guarantee of success.
- Let everything be done from the feeling.